How SaaS Businesses Gain more Leads with SEO

It is no secret that the Software as a Service (SaaS) business industry is an oversaturated market. The B2C, B2B, and B2G companies number in the thousands offering almost the same product to the same target market and to add to the challenge, the SaaS marketplace is constantly evolving with new innovations and the new application of technological advantages which makes it hard for new start-up SaaS companies to keep up with established competitions especially without a proper SEO and Digital Marketing Strategy.

The Trend of the SaaS Industry as a Whole

Currently, there are over 745 vertical SaaS category types like Enterprise Resource Planning (ERP) software, Customer Relations Management (CRM) software, medical software, school resource management, team collaboration software, and other specialized software that cater to other industry verticals like retail, manufacturing, transportation, logistics, finance, and others.

The CRM SaaS micro-vertical which focuses on helping companies manage their relationship with their existing customers and allows them to easily track their past, and current transactions with the company. CRM software also helps businesses manage potential marketing qualified leads (MQL) and allows them to track those leads until they become sales qualified leads (SQL) and eventually become a buying customer. Popular software in the CRM SaaS industry includes giants like SalesForce, Hubspot, NetSuite, Infor and others which cater to large businesses. The market also has players that target smaller businesses like Zoho, pipedrive, freshsales, and other SaaS software that focuses on smaller companies. Knowing this, it means that new players in the CRM SaaS micro-vertical will find it tough to carve out market share because of already established companies throughout the spectrum.

Using SEO to Help Grow Your SaaS Business.

It has been estimated that there were over 34,272 SaaS products available in the market place. This is great for consumers because it allows them to choose the product that best fits their businesses but bad news for SaaS business because of the over-saturation of the market. SaaS businesses have found it more difficult to market to their target markets because of the sheer number of competitors and it has been increasingly difficult to stand out from the rest.

One of the biggest challenges of the SaaS industry is standing out from the sea of available products. The second greatest obstacle is actually getting your message across to your target market to allow you to generate leads and the third challenge is creating a sustainable marketing strategy that will allow the business to grow.

What is SEO?

Search Engine Optimization (SEO) is one of the leading strategies that will help SaaS businesses reach their target market through the search engine results page (SERP).

How does it Work?

By optimizing the company website for Search Engine it makes it easier for search engines like Google or Bing to find the website, determine the content of the website, and rank it in the search engine results page.

Having a higher rank on the Search Engine Results Page (SERP) page allows more prospects to potentially see your website first. For example, if you are ranking for the keyword “ SaaS CRM for Small Businesses.” and the website appears in the 3rd place in SERP for that keyword potential leads will be able to see your website whenever they type in the keywords “SaaS CRM for Small Business.”

Not only will ranking high in SERP help your business generate more organic traffic they also generate higher quality leads.

Content Marketing: The Building Blocks of SEO

One of the most fundamental aspects of your SEO strategy is the content of your website. Content is always king in digital marketing and the quality of the content of your website, blog or other online assets will always supersede to the quantity.

Search Engine Algorithms have evolved to help users navigate and find accurate information in regards to their search query. The content marketing strategy of your business must address first the needs and pain points of your target market or audience by providing them with relevant information before attempting to convert them as leads. Providing helpful content to your prospects will help build trust and also help nurture the lead.

Targeting the right keywords that are relevant to your business and your audience will help focus your efforts. When choosing keywords businesses should consider the keyword difficulty this means keywords with high difficulty face high competition because a number of companies are ranking for the same keyword. The next factor to consider is the volume of traffic generated for the keyword and lastly include long-tail keywords that are specific to your business to generate higher quality leads.

On-Page Search Engine Optimization

When optimizing websites for search engines most businesses forget about the actual audience who will visit the website and one of the most common mistakes is cramming as many keywords as possible in a blog that in longer makes sense. Search Engine Algorithms have evolved so much that it is no longer required to have your target keyword in your title.

SaaS businesses must always consider their audience when conducting Search Engine Optimization. On-page SEO ensures that the user-experience of your audience is pleasant even when they are using a mobile device and at the same time making sure that Search Engines can easily crawl and index your website.

Optimizing the Website for Rich Snippets

Rich Snippets are snippets of information that are present in the Seach Engine Results Page (SERP) that provides a preview of the webpage even before a user clicks any links on the page. Having a webpage that has structured data markups will make it easy for search engines to use your website or blogs as rich snippets.

Conclusion

Search Engine Optimization (SEO) will help Saas businesses gain more leads by generating more organic traffic to the website through the Search Engine Results Page (SERP). More higher quality leads mean that business has more opportunities to convert these leads to customers. SEO helps SaaS businesses reach their target audience by providing relevant information that helps build awareness and allows businesses to provide meaningful solutions by providing content that addresses the pain points of the target audience.