How to Increase Conversion Rate with Website Redesign
The internet is an incredible place for a good SaaS business to thrive. However, if the website is inaccessible or has bugs, this isn’t easy to achieve. You have to stay on top of how to increase conversion rate.
Moreover, a well-designed website for your SaaS businesses can help customers find solutions to their problems. Consequently, conversions are higher, upsells are more frequent, and revenue is higher.
SaaS websites should also explain your company’s services to enable customers to choose from, with more knowledge. In addition, a well-designed website can boost marketing efforts and attract new customers.
Why you might want to redesign your website:
There are many reasons why a website design may need to be updated. A company may launch a new product or service and need to create additional pages to improve SEO. It could also be that the website may not be meeting the goals of the business. Whatever the case, the website of a SaaS company must function well.
A website redesign can optimize the user experience, increase conversion rate, and increase customer retention and loyalty.
This article will demonstrate the importance of a website redesign and how to increase the conversion rate for a company’s overall success.
How to Increase Conversion Rate Pragmatically:
To design a successful SaaS website, you need to identify your objectives and your target audience. This helps you understand the required actions to reach these goals. For example, suppose the purpose of your design is conversion. In that case, you should focus on making navigation easy and having clear call-to-action buttons. For more traffic, you’ll need a more rigorous search engine optimisation (SEO) campaign.
Having identified your goals, create an intuitive user interface that is easy to use.
Using Google Analytics, a tool for tracking visitors’ activities on your site, you can create intuitive features for them.
There are many other tools available such as HubSpot’s marketing software suite, which can significantly improve customer conversion rates. Among the options are heatmaps, visitor recordings, lead scoring reports, analytics, and data visualization.
Essentials to keep in mind with website redesign:
Ensure that your redesign meets user expectations since this can impact your conversion rates. When websites do not meet customer expectations, users tend to be frustrated and may never return.
Poor mobile responsiveness and slow loading of pages are two factors that may cause poor user experiences. A customer who had a positive experience will likely convert more than one who had a negative experience. Many things can cause customer dissatisfaction, including poor content, broken links, and inadequate information.
The website you create must be simple to use and offer your customers all the information they need. Your business may suffer from a high bounce rate if it does not meet these criteria.
A redesign can improve conversion rates and user experience as well as keep up with new technology trends.
How to Increase Conversion Rate – Do’s and Don’ts:
If you’re not familiar with the latest trends in user-experience design, you might find designing a website complex. The secret to creating an attractive and highly functional website is patience and attention to detail.
Here are things you should do:
- Consider the user’s needs: Are you as straightforward as possible about why they should utilize your SaaS software?
- Use of images: Images are essential to express what you are trying to convey. Every picture should either help your user understand the product or evoke a positive feeling.
- Work on the device responsiveness: Make sure that your website is fully responsive. This will allow you to reach out to a large audience.
- Use white space to create a sense of spaciousness: Reading and taking action can be difficult if you do not provide enough white space. White space also allows your words to stand out from the design and make an impact.
- Utilize large fonts for headlines: You can accomplish the same effect by using bolded text, along with headings and subheadings.
- Make use of user feedback: Getting feedback is critical for improving your website before it goes live. Do not be afraid to get feedback from your users. Be sure not to take every response too seriously; every user has their preferences, so consider additional factors.
And here are things you shouldn’t do:
- Don’t utilize too many colours: Utilizing many colours might negatively affect the user experience – remember to keep it simple!
- Avoid creating text-heavy web pages: You may think this will translate into better rankings, but this is not true.
- Don’t use only one colour for your design: It is best to use multiple colours. However, ensure that it is not excessive and doesn’t affect the overall user experience.
Other issues include:
- Not having a clear call-to-action
- Having buttons that aren’t large enough
- Having an unappealing design or other bugs (like scroll issues).
Conclusion
A website redesign can be a success if it can meet the needs of its target audience, increase traffic, and generate more revenue. Some other factors that would indicate success are more conversions and a higher engagement rate. In addition, a redesign can be a success based on different goals set forth by the business. Still, many other factors can contribute to it, such as improving customer engagement, which you can measure through a tool like Hotjar.
We hope that the tips we shared in this article for redesigning a website were helpful. If you like what you have read, please share it with others so that they can benefit as well!
