The internet is an incredible place for a good SaaS business to thrive. However, if the website is inaccessible or has bugs, this isn’t easy to achieve. You have to stay on top of how to increase conversion rate. Moreover, a well-designed website for your SaaS businesses can help customers find solutions to their problems. Consequently,…
New websites go online every day, and according to a study, in January 2021, there were 1,192,982,359 websites online. This means that it has been increasingly hard for websites to be found (organically) than it’s ever been. Marketers have to resort to creative and new growth techniques to reach their target audience, convert leads and…
Most business owners seem to think that website redesign is such a daunting task. Especially if you have other business goals or challenges that take precedence. From finding new customers or lead generation to hitting your revenue target or reaching your conversion goals. But stop and think for a minute. What if a website redesign…
It is no secret that the Software as a Service (SaaS) business industry is an oversaturated market. The B2C, B2B, and B2G companies number in the thousands offering almost the same product to the same target market and to add to the challenge, the SaaS marketplace is constantly evolving with new innovations and the new…
As obvious as this may sound, good branding greatly improves customer retention. Branding used to be viewed simply as the combination of design elements like a logo, slogan, and unique sales strategy to differentiate between brands. However, branding has evolved into a more complex system with a broad scope. A good brand is centred on…
Your SaaS business needs a website in order to track website ROI. Earlier on as a freelance web designer, I would approach potential customers and pitch them websites. I would also have to explain to them why they even needed a website in the first place. Now times have changed as most businesses have come to…
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